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Meta Tracking

Meta Pixel basics for Droplink

2025-12-023 min read

How Droplink uses your Pixel for PageView and CTA tracking, and how consent is handled.

What we send

On consented visitors we fire PageView on load and a click event on your CTA.

If you provide a custom event name, we send that via Pixel and CAPI (if configured).

Consent handling

Droplink only loads the Pixel after a visitor accepts tracking. If they reject, we skip client-side tracking.

Server-side events require both consent and a valid CAPI token.

Validation tips

Pixel IDs are 15-16 digits. If validation fails, double-check you copied only the numeric ID.

Use the Pixel Helper browser extension to verify client-side PageView firing.